ore and more people are becoming interested in improving their online reputation.
But there is not a lot of solid information about how to do it.
Most of the sites on the web devoted to online reputation management (ORM) have absolutely no useful information at all. They are just sales brochures with corporate stock photos… designed to get you to call a 1-800 number and talk to a sales guy. Then are some books and sites that speak in fluffy generalities like (“Create positive content about yourself” and “Monitor your reputation and respond to negative comments“) – which is more helpful than nothing – but it is not nearly as in-depth as most people who are dealing with an ORM nightmare are looking for.
Online Reputation Edge was created to give private individuals, PR firms and SEO companies the detailed education and training they need to make informed, conscious choices about managing their own identity and online destiny.
About the Author
Online Reputation Edge is published by Brett Borders — an independent SEO, blogger and web strategy consultant based in Colorado. Brett has an academic background in sociology and internet marketing, and has worked professionally as an advertising copywriter, PR guy, IT instructor and in-house SEO consultant. He writes for the industry-leading SEO publication Search Engine Land and publishes a popular social media blog.