Using Humor to Defend Against Negative Publicity Attacks

by Brett Borders

This week, a Turkish ship full of Pro-Palestinian activists tried to break a naval blockade of the Gaza strip. When the Israeli Navy tried to board the ship to inspect the cargo, violence broke out and 7 Israeli soldiers were wounded and 9 activists were killed. Israeli officials calaimed that the Gaza Flotilla was a pre-planned negative publicity stunt – a conflict designed to provoke Israel into a defensive reaction that would harm its reputation in the media. Flotilla organizers blamed entirely Israel for the violence, and much of the world’s media sided with them.

Israeli activists hit back with a comedy PR video combining slapstick humor and video evidence that their soldiers were acting in self-defense… mocking the weapon-wielding flotilla passengers who called themselves “peace activists”:

This video went viral and got over 3,000,000 views within 10 days. It caught the attention of the pro-Israel and anti-Israel crowd… and humor was able to help Israel partially neutralize some of the damage and explain its case better than a long and passionate defense.

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  • Anonymous

    This is a crazy video.

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